Marketers hear it all the time – Sales says that the leads suck; they’re too cold, the leads don’t know what your company does when Sales calls them, they don’t know where the leads came from. Sound familiar?
Do you find yourself spending a lot of time sending lists of leads to Sales from the website, or from a trade show or event? Maybe you send out an email to them thanking them for coming, and then Sales has a hard time knowing what to do with them.
Fear not! There is a way to help them – automate your marketing to warm up the leads!
With marketing automation, lead follow-up and warming can be a snap! No matter if it’s targeting people who fill out your Contact Us form, download gated content, visit a trade show, or register for a webinar – all of that can be automated!
In this session you'll learn:
What Inbound Marketing is
How to set up registration and follow-ups for events